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The Duty Free stores at KEF airport in Iceland are improving processes and using business metrics and intelligence to acheive better business results. Peocon solutions provide key metrics that will help management keep track of progress. By keeping track of visitors to the stores the organisation in able to keep track of the ratio of travellers that visit their stores. By calulating the conversion rate of those visitors the organisation is able to keep track of their sales staffs ability to turn visitors into customers. That way Duty Free can measure two important metrics from one simple count.
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